Blueprint for Success: 5 Steps to Recruiting and Building a Thriving Nonprofit Board

In the study of Ecology, there are certain species of plants and animals classified as “sentinel species”. Think Bald Eagle. Quite simplified, by studying eagles, one can assess the overall health of a particular ecosystem. You can also think of a nonprofits board in this way. If it is a healthy board, there is a good chance that the organization is healthy too. A strong, engaged board sets the tone for leadership, decision-making, and accountability, much like a balanced ecosystem fosters its inhabitants' survival and success. Keeping a board healthy requires a steady and predictable rotation of talent.

As a Nonprofit Board Relations Coach, board development is a topic I encounter frequently. In this article, we’ll walk through a 5-step framework that can be used to build a strong board. (With some thoughtful questions to answer at each step.) By following this structured approach, nonprofits can ensure they have a dynamic and effective governing board, poised to guide the organization toward continued success.  

Filled out with the “how” for your organization, this framework will turn it into a robust process for recruiting and onboarding new board members.

1. Understanding Board Culture

• It’s crucial for a board to be aware of its own culture.

• Discuss and/or assess the boards current culture and identify values.

• Bonus points if they understand the organization’s culture, too!

  
  

Thoughtful Questions

What is the environment like when the board meets? Is it online, in person, focused, friendly, professional?

What are some keywords that describe the board?  

2. Identifying Gaps and Future Needs

• Conduct a skills and diversity audit.

• Consider the future needs of the organization.

• Identify gaps in the current board composition.

  
  

Thoughtful Questions

What backgrounds, skills, experiences, and stakeholder groups are represented or missing on the board?

What changes are coming?

What goals need to be achieved?

3. Approaching Potential Board Members

• Identify, vet, and candidly discuss potential candidates as a board or nominating committee.

• Guage the candidate's interest and communicate the value and expectations of board membership.

• Personalize the approach to align with the candidate's interests and strengths.

  
  

Thoughtful Question

What do we know about this candidate that would make them a good fit for our board and organization?

4. Orienting New Board Members

• Conduct a comprehensive orientation program.

  • Allow board members to interact with programs as available.

  • Introduce key staff and volunteers.

  • Allow them to participate in goal setting if possible.

  • Review the organizational chart, committees, projects, and programs.

• Set them up with a mentor and give them contact information for questions.

  
  

Thoughtful Questions

What do you wish you would have known when you started on the board?

What committee or function aligns with their interest and skills?

5. Evaluating and Improving the Recruitment Process

• Review the recruitment process and effectiveness.

• Gather feedback from new board members about their recruitment and onboarding experience.

• Stay open to continuously improving the process based on feedback and changing needs.

  
  

Thoughtful Questions

What could we do to improve the board recruitment and onboarding process?

What gaps still exist on our board and in our organization?

Who could we start to consider bringing on next?

The vitality of a nonprofit organization is deeply connected with the strength and cohesion of its governing board. By applying this 5-step framework—understanding board culture, identifying gaps and future needs, approaching potential board members, orienting new members, and evaluating the recruitment process—nonprofits can cultivate and perpetuate a board that is not only diverse and skilled but also deeply committed to the mission. This strategic approach ensures that the board remains a dynamic force, capable of guiding the organization through challenges and toward sustainable success. With a robust board in place, nonprofits can confidently navigate the complexities of their work, fostering positive change and achieving their goals. (And, just like the Bald Eagle, continue to soar for years to come.)

Board development doesn't have to be an uphill battle. Let’s work together to build a board that’s as strong and impactful as your mission deserves. Schedule a connecting conversation today, and let’s create a tailored strategy for success. Book your call here!