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Values.

Vision.

Mission.

Strategy.

Goals.

Tactics.

These words mean something to you and your organization. It is What they mean and how they are used that can have a great impact on your team. I’m Elise with Woodworth Enterprises and I share insights on innovation, business and leadership weekly. As we continue to recover from the pandemic’s cultural effects, I encourage some reflection on these words. If you haven’t visited these business topics recently now is the time. But, like I often say, we’re here to help so lets walk through them together now.

Values define the culture of a group. Do your values match up to the current environment? How do they compare to the needs of your employees and your customers? What do you want your business and your brand to be known for?

Vision is sometimes hard to define but generally answers the “why” of your organization. It is a statement that realizes the ideal your business is trying to solve. So ask yourself, why you are in business? What would be the ultimate achievement of your business solution?

Your mission is what you do to move closer to your vision. What does your business do? What is the result of the solution you offer? You can also think here about who that solution impacts. Adding that into your mission statement can help your target audience connect more quickly with your brand.

Strategy, simply stated, combines what you do with when you’ll do it.

Tied to strategy are goals. These are the milestones or benchmarks for the performance of your organization. Stay with me here! It is easy at this stage in the reflection to get distracted. What do you want to achieve in the next year, 2 years, 5, or 10?

Supporting those long-term goals are Tactics. These are the short-term goals that support the strategic goals.

Goals and goal setting often get a lot of attention at the beginning of the calendar or fiscal year, but they need to be reviewed at least quarterly to stay relevant. If you set an annual or longer-term goal, it should have shorter milestone goals supporting it. Think of those big goals like a college degree. The long-term goal is to graduate, but there are courses, semesters, and exams that break it up into more achievable chunks of time. If you have those big goals defined for your company, take some time to think about the supporting ones that can stairstep you to success!

If you’d like help getting more clarity on any of these topics don’t hesitate to reach out. Remember, we’re here to help and we look forward to working with you.

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